*How to Do Nothing: Resisting the Attention Economy, Jenny Odell, 2019
I found this book to be quite a disappointment. For the most part, it is not about the attention economy; nor does it say much about how to resist it. It is really just a lament about the state of late-capitalist-resource-extrative-modernism. And while there is certainly much to lament, I don’t really find much in the way of strategies on how to resist the various forces that are having such negative effects on the environment and world.
The book seems very undisciplined — or perhaps self-indulgent — to me. It meanders from polemical to anecdotal. In the smaller potion of the book that did seem to be about the attention economy, I was bemused by the author’s inclination to delve back into history (quoting Seneca for example), but not recognizing that the ability to reach so far back to find apropos material suggests that the malaise that she is investigating seems to have been present, at least in the west, for centuries.
A bit cynically, I wonder if the publisher insisted she tack on the ‘Attention Economy’ bit of the title to garner attention and thus up sales. To my eye the book is more about mindfulness and focus, and while I actually am in sympathy with many of the ‘lessons,’ I can’t say I learned anything. Mostly, when the book turns to the entrancement of people by Twitter or Facebook or some other form of broadcast media, I want to say, ‘Come on, just get a grip. Show a little character and self-discipline by recognizing that you don’t like the way this slice of the media is effecting you, and do something different.
And speaking of the media, it seems to me that much of what Odell inveighs against not digital media in general, but broadcast media like Twitter and Facebook. It is a failure of analysis to fail to differentiate among media (digital or otherwise) that work in different ways, and shape discourse in different ways.
Later in the book she takes on the notion of western ‘progress’ — which she somehow ties to the attention economy — and the damage that technodeterminism and extractive capitalism have done to environment. And it has done damage, but she does not offer any convincing or compelling remedies, other that to suggest a label — “manifest dismantling” — for the various efforts to mitigate or reverse eco-system damage that have been in play for decades.
I could go on, but it feels like too much work to try to distill crisp arguments from her prose and then critique them.
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