January 2023
The Book: Metaphors We Live By, George Lakoff and Mark Johnson, 1980
Prelude
Written in 1980, this book challenged what was then the conventional view of metaphor – in psychology, linguistics and philosophy – as a sort of minor, poetical flourish that had little to no role in the how people understand language. In sharp contrast, MWLB argued metaphor is central to not only the way humans understand language, but how they conceptualize and experience the world. The suggest that most metaphor is systematic, in that there are root metaphors which structure the way abstract topics are conceptualized. L&J distinguish among three types of metaphoriic systems: Structural (ARGUMENT IS WAR); Orientational (MORE IS UP); and Ontological (IDEAS ARE OBJECTS). They also not that metonymy, while it is referential rather than metaphorical, is systematic in the same way metaphor is.
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